CRO for e-commerce brands has traditionally employed intuition, experience, and A/B testing. That's all changed with IntelliCROw AI. We use ultra-powerful AI techniques to optimize your website in real-time, reacting to new data as it comes in.
Because profit is the only metric that truly matters to your business. Revenue can be misleading due to costs like CAC, discounts, and returns. By focusing on PPV, we ensure that every change we make directly contributes to your bottom line, aligning our success with yours.
PPV is influenced by multiple factors including conversion rate, average order value, and profit margins. Our AI system continuously analyzes these metrics to identify opportunities for improvement, ensuring that every adjustment we make is geared towards maximizing your profitability.
PPV is calculated by taking the total amount of profit generated over a period time and dividing it by the total number of visitors to your website in the same period of time. This metric provides a clear picture of how effectively your website is converting traffic into profit, allowing us to make data-driven decisions that enhance your overall business performance.
| Dimension | Revenue Per Visitor Lift | Profit Per Visitor Lift |
|---|---|---|
| Primary focus | Top-line sales per visitor | Bottom-line earnings per visitor |
| Risk exposure | Discounting, CAC, returns, or COGS can erode gains | Costs accounted for; net gains are true profit |
| Executive relevance | Often challenged by finance for margin impact | Directly aligns with CFO and CEO priorities |
| Evidence required | Revenue analytics only | Holdout + profit math, fully auditable |
| Perceived difficulty | Common and relatively easy to claim | Harder to achieve, therefore more credible |
| Business impact | Revenue lift may not translate into profit | Profit lift guarantees unambiguous business value |
“Barrett never failed to impress me with his analytics skills while at Live Nation. He is very intelligent, but also a great colleague. I always knew I could count on him and he’s an excellent problem solver. I recommend him to anyone who needs a competent and smart hard-working individual.”
“Barrett’s a sharp guy. He excels at difficult tasks that he has never faced before. His performance as a research assistant was stellar. Barrett has a knack for coming up with creative and innovative solutions to hard problems. I definitely recommend him if you have a need for a professional that knows how to get things done.”
“Barrett was my top student in multiple classes. He would come to me with innovative ideas ranging from financial markets to game theory. It was a joy to interact with him as we shared the same passions.”
“Barrett is a very bright, competent entrepreneur with a big vision for his future. He’s easy to get along with and knows his stuff when it comes to anything data. I’ve mentored him for the last several years and it’s been a joy to watch him grow as an entrepreneur.”
Barrett Duna fused rigorous statistical modeling, modern AI, large-scale simulations and custom AI algorithms into a dependable engine for profit per visitor optimization.
Access in-depth, AI-driven, e-commerce CRO expertise on a 20-minute call with our founder Barrett Duna
Schedule Your Free Discussion Today!Barrett's Goal: a reliable 50%+ lift in profit per visitor for every client that does business with IntelliCROw AI.